Of People and Principles: The Commerce Asset Story By: Zuraidah Omar

The Commerce Asset Group had its beginnings in a one-branch, family-owned bank in Kuching, Sarawak. It took its modern form twenty five years ago when it was purchased by Fleet Group. Today, it is a full-fledged financial services group. Its Bumiputra-Commerce Bank is the second largest in Malaysia in terms of assets, with a network of branches spread across the country. Its merchant bank, Commerce International Merchant Bankers, is the nation's leading investment bank and a third leg in insurance and fund management has been developed. Initial moves have also been made into the region.In this book, Zuraidah Omar tracks the Group's evolution against the backdrop of Malaysia's changing political and economic scenario. Interviews with the leading players, and some never-before-heard anecdotes bring the story of Commerce Asset to life as Zuraidah Omar takes us behind the scenes into boardrooms, executive offices and private conversations to investigate the links between events, people and principles that have forged a formidable corporate entity.