Life's a Pitch: How to Sell Yourself and Your Brilliant Ideas Roger Mavity , Stephen Bayley

The pitch is the essence of modern business. In pitching for new business, ideas and emotional intelligence dominate. And the skills of the pitch can also apply to just about every significant personal transaction in your life.

The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success. Whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, a pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre, and the results of a successful pitch are, quite simply, money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is the result of an accumulated half-century of (mostly successful) pitching by the authors and will transform the way you think about the art of persuasion forever.