Feedback: Direct and Interactive Marketing by Roger Ortuño Flamerich

Feedback offers a selection of the best actions in direct and interactive marketing sent directly to the general public or to a segmented audience, with the purpose of obtaning a direct response or interaction from the targeted persons. Feedback presents several examples of direct response marketing bringing together projects from various disciplines in a single book, including: relational marketing, direct marketing, guerrilla marketing, interactive marketing, etc.